@article{113386, author = {Serguei Alex. Oushakine}, title = {The Quantity of Style: Imaginary Consumption in the Post-Soviet Russia}, abstract = { In what follows I want to explore how this {\textquoteleft}single-minded desire{\textquoteright} of the Soviet consumer rooted in the economy of shortages continues to shape and influence the post-Soviet understanding of consumption. To do so, I will analyse a set of 178 essays written by young Russian people that I collected, mostly in April 1997 in Barnaul, a remote industrial Siberian city with a~
population about 800,000 people. Being a part of a bigger project, this article deals with only few themes articulated by the respondents: with the phenomenon of post-Soviet imaginary consumption, with the gender characteristics of the subject of post-Soviet consumption, and, finally, with the patterns of this consumption. }, year = {2000}, journal = {Theory, Culture and Society}, volume = {15}, pages = {97-120}, language = {eng}, }